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New Market Square (Nieuwmarkt) Tours

New Market Square (Nieuwmarkt)
In the heart of Amsterdam, New Market Square (Nieuwmarkt) is a bustling central square that’s long been a popular hangout spot. It once served as a market (hence its name), though also saw some of the darker moments of European history: in World War II the Nazis used it as an assembly point for Jews who were being sent to concentration camps.

The Basics
Straddling the edge of Amsterdam’s Chinatown and Red Light District, this old square has been hosting markets since the 17th century. At the heart of New Market Square is the last surviving fortified gate in Amsterdam, De Waag, which dates back to the 14th century, when this was the edge of town. The gate was later used as a storehouse, then the home of the Amsterdam Guild of Surgeons, and then, after WWII, the Jewish Historical Museum. Today De Waag houses a restaurant that’s a popular people-watching spot.

Many walking and bike tours of Amsterdam and the Red Light District include a stop at New Market.
 
Things to Know Before You Go
  • New Market Square is a must-visit for history lovers, those interested in the Holocaust, and all first-time visitors to Amsterdam.
  • Wear comfortable footwear, as the area is best explored on foot or by bike.
  • New Market and De Waag are accessible to wheelchair users.
 
How to Get There
New Market Square is situated in the heart of Amsterdam, about a 7-minute walk from Centraal Station. To get there from elsewhere in the city, take metro line 51, 53, or 54 to the Nieuwmarkt station. The Rijksmuseum is a 20-minute walk away.

When to Get There
This area is great to visit day or night, though it naturally gets more crowded during the summer, when temperatures are warmer. A farmers market featuring all kinds of fresh produce is held from 9am to 5pm on Saturdays, plus there’s a Sunday antiques market in the summertime.

The Anatomy Lesson of Dr. Nicolaes Tulp
De Waag was the setting of one of Rembrandt’s earliest masterpieces, The Anatomy Lesson of Dr. Nicolaes Tulp, which took place inside the structure when it served as the Amsterdam Guild of Surgeons’ headquarters. This lesson involved the dissection of an executed criminal’s cadaver, which was allowed only once per year—and as such, at the time, were popular events for students and the public alike. Today the painting is on display at Mauritshuis in The Hague.
Address: Amsterdam, Netherlands
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47 Tours and Activities to Experience New Market Square (Nieuwmarkt)

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Amsterdam Red Light District 1.5-Hour Walking Tour with Local Guide

Amsterdam Red Light District 1.5-Hour Walking Tour with Local Guide

star-5
Discover the buzzing nightlife and racy reputation of Amsterdam’s infamous Red Light District on this walking tour. Wind your way through the streets of Amsterdam’s most iconic neighborhood and embrace the weird, wonderful and wacky! Along the way, see oddities like the world’s first condom shop and the Museum of Prostitution; weave through colorful Chinatown, and snap photos of Amsterdam’s scenic canal ways.
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  • 1 hour 30 minutes
  • Free Cancellation
From
$28.70
From
$28.70

Amsterdam Canal Cruise in Luxury River Boat - Small Group - from AnneFrank House

Amsterdam Canal Cruise in Luxury River Boat - Small Group - from AnneFrank House

star-5
Glide through Amsterdam's canals in style and comfort aboard a luxury open-air boat with no windows or walls between you and the sights. Settle into comfy cushioned seats, and warm up with provided blankets and a drink from the cash bar if the weather is chilly. The cruise departs multiple times daily from the Anne Frank House, so it's easy to fit into most sightseeing itineraries.
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  • 1 hour
  • Free Cancellation
  • Taking safety measures
From
$21.84
From
$21.84
Taking safety measures

Introduction to Amsterdam 90-Minute Private Walking Tour with a Local

Introduction to Amsterdam 90-Minute Private Walking Tour with a Local

star-5
Kickstart your visit to Amsterdam on this private sightseeing tour of the city’s hotspots, culture, and can’t-miss attractions. Stroll through some of the most interesting areas, like Dam Square and the Red Light District, while a friendly guide shares insight and tips on the best places to shop, dine and explore like a local.
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  • 1 hour 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$14.56
Price varies by group size
From
$14.56
Price varies by group size
Taking safety measures

2.5 hours Amsterdam Pedicab Tour

2.5 hours Amsterdam Pedicab Tour

star-5
This private sightseeing tour of Amsterdam takes you around the historic city center by rickshaw (aka pedicab). Travel with ease while your driver-guide narrates the highlights; you’ll pass by the Anne Frank House, Van Gogh Museum, and other attractions. With a customized itinerary, your driver makes brief stops at Vondelpark or other scenic spots. Pickup and drop-off include hotels and cruise port.
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  • 2 hours
  • Free Cancellation
From
$242.67
Price varies by group size
From
$242.67
Price varies by group size

Amsterdam Small-Group City Segway Tour

Amsterdam Small-Group City Segway Tour

star-5
Experience the best of Amsterdam in two hours on a fun Segway city tour. Hop aboard your electric self-balancing transportation device, and cruise effortlessly around the key sights. Glide across the famous Skinny Bridge over the Amstel River, wheel around the charming canal quarter, and coast to top Amsterdam attractions such as Dam Square, the Botanical Gardens and more. Make regular stops for photos and hear fun facts about the sights from an informative guide. Numbers are limited to nine on this small-group tour, ensuring a more personalized experience.
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  • 1 hour 30 minutes
  • Free Cancellation
From
$79.36
From
$79.36

Skip-the-line Rijksmuseum & Amsterdam City Center Tour - Semi-Private 8ppl Max

Skip-the-line Rijksmuseum & Amsterdam City Center Tour - Semi-Private 8ppl Max

star-5
Skip the line at the popular Rijksmuseum, as well as get a comprehensive walking tour of Amsterdam's historic center during this half-day tour. Travel with a small group, which ensures personalized attention and the chance to ask questions. Your ticket to the Rijksmuseum is valid all day long, so you can explore at your leisure after the conclusion of your tour.
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  • 5 hours to 5 hours 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$217.36
Price varies by group size
From
$217.36
Price varies by group size
Taking safety measures

Historic Amsterdam Private Walking Tour

Historic Amsterdam Private Walking Tour

Learn how Amsterdam grew from a ramshackle medieval outpost built on the water into an international trading powerhouse and socially inclusive community. On this private walking history tour, see landmarks like the Dutch East India Company House, Red Light District, world’s first stock exchange, and Royal Palace as a guide unravels the forces that shaped the city. Ask all the questions you like on this personalized introduction to one of Europe’s great capitals.
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  • 3 hours
From
$29.12
From
$29.12

Amsterdam City Center & History Guided Walking Tour - Private Tour

Amsterdam City Center & History Guided Walking Tour - Private Tour

star-4.5
Get a true insider's view of Amsterdam on this 2.5-hour private walking tour. Stroll around the city with the knowledgeable local guide and head to some lesser-known hidden gems in the city. Along the way, stop and learn about some of the major sites, too. Visit such spots as Dam Square, artists squats, leaning houses, Prinsengracht, Begijnof, the thinnest house, the oldest canals, the Sea Dike and China Town, The New Market Square (Nieuwmarkt) and the medieval city gate
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  • 2 hours 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$88.74
Price varies by group size
From
$88.74
Price varies by group size
Taking safety measures

Amsterdam Red Light District Private Tour with a Local

Amsterdam Red Light District Private Tour with a Local

star-5
Discover the stories and secrets of Amsterdam’s most notorious neighborhood on a private tour of the Red Light District. Break away from the curious tourist throngs as a savvy local guide ushers you through hedonistic alleyways and past bars and cafes. Learn the history behind the city’s famously permissive culture and explore hidden spots beyond the glowing red lights and windows.
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  • 2 hours
  • Free Cancellation
  • Taking safety measures
From
$52.17
Price varies by group size
From
$52.17
Price varies by group size
Taking safety measures

Amsterdam walking tour (small groups)

Amsterdam walking tour (small groups)

star-5
Start your journey with the best introduction to Amsterdam. A unique vision of the city which has a unique style of combining history with pure entertainment. This 2.5-hour* walking tour covers the main sights of the inner city. On this tour, you’ll hear the stories you’d never hear otherwise. With an expert guide, you’ll experience the history of this city, from its start as a muddy village on the River Amstel, to how it became the most important trading city in Europe. From the wild history of prostitution and drug decriminalization to the tragedy of Anne Frank’s story and Nazi occupation, the aim is to give you a perfect introduction to this city. After the tour, you’ll have all the time you want to explore further with fellow travelers. Whether you visit one of Amsterdam’s famous museums or check out the cafés and bars of the Jordaan District, this tour will help you get your bearings in this often confusing city and allow you to make the most out of your stay here.
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  • 2 to 3 hours
  • Free Cancellation
  • Taking safety measures
From
$30.21
From
$30.21
Taking safety measures

Amsterdam Walking Tour with Cheese Tasting

Amsterdam Walking Tour with Cheese Tasting

star-4.5
The best combination! Discover the secrets of Amsterdam with a professional guide and complete your visit with a cheese tasting On this tour, you’ll hear the stories you’d never hear otherwise. With an expert guide, you’ll experience the history of this city, from its start as a muddy village on the River Amstel, to how it became the most important trading city in Europe. From the wild history of prostitution and drug decriminalization to the tragedy of Anne Frank’s story and Nazi occupation, the aim is to give you a perfect introduction to this city. After the tour, you’ll have all the time you want to explore further with fellow travelers. For the cheese lovers, this is the perfect combination to enjoy Amsterdam. Start your trip with our walking tour through the streets of downtown Amsterdam. And complete your visit to the city with a cheese tasting in one of the most emblematic cheese factory in the city.
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  • 3 to 4 hours
  • Free Cancellation
  • Taking safety measures
From
$51.45
From
$51.45
Taking safety measures

Small-Group Amsterdam Beer Tour

Small-Group Amsterdam Beer Tour

star-4.5
Find beervana on this 3-hour evening Amsterdam beer tour that avoids the tourist-traps and showcases some of Amsterdam’s quality bars. An in-the-know guide takes a small group, limited to just 12 beer nuts, around the picturesque city to popular local watering holes, including a brewery in the Red Light District and a beer hall boasting more than 200 types of frothy goodness! Along the way, sample three beers and learn about the Netherlands' beer-brewing history.
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  • 3 hours 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$71.16
From
$71.16
Taking safety measures

Amsterdam walking tour with canal cruise (unlimited drinks)

Amsterdam walking tour with canal cruise (unlimited drinks)

star-5
The perfect combination to know the Venice of the North. Starting with a walking tour through the city center combined with a 1h canal cruise with all drinks included (beer, wine or soft drinks). A unique vision of the city which has a unique style of combining history with pure entertainment. The walking tour covers the main sights of the inner city. and the canal cruise route takes us through the principal canals, Amstel River and seven bridges, some of Amsterdam’s most notable locations. You can’t truly experience the city without getting to know its waterways! On this tour, you’ll hear the stories you’d never hear otherwise. With an expert guide, you’ll experience the history of this city, from its start as a muddy village on the River Amstel, to the wild history of prostitution and drug decriminalization to the tragedy of Anne Frank’s story and Nazi occupation, the aim is to give you a perfect introduction to this city.
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  • 3 to 4 hours
  • Free Cancellation
  • Taking safety measures
From
$58.84
From
$58.84
Taking safety measures

Amsterdam Winter Walk City Tour

Amsterdam Winter Walk City Tour

star-5
The best way to get around Amsterdam is on foot, but don’t let the cold weather put you off. This 2-hour winter walking tour shows off the city at its most atmospheric, — admire the glittering illuminations of the Amsterdam Light Festival, see landmarks such as the Royal Palace, the Munttoren, and the Flower Market dusted with snow, then warm up with hot chocolate and stroopwafels (included).
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  • 2 hours
  • Free Cancellation
From
$24.27
From
$24.27

Amsterdam Red Light District Walking Audio Tour by VoiceMap

Amsterdam Red Light District Walking Audio Tour by VoiceMap

Amsterdam banned guided tours of its notorious Red Light District on 1 January 2020. But you can still learn the ins and outs of this fascinating area by downloading this great audio guide, which uses your phone’s GPS but works even when you’re offline. Learn about historic churches, flood defences, and Amsterdam history, and the role that legalized sex work has played in this tolerant city.
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  • 35 minutes
From
$5.41
From
$5.41

Amsterdam Private Tour: Red Light District Exploration Game

Amsterdam Private Tour: Red Light District Exploration Game

star-5
Embark on a quest around Amsterdam by solving clues to find a lost treasure in the Red Light District, all on your smartphone. Unlock new stories as you discover on your own the Amsterdam Old Town, Rembrandt House, Oude Kerk, Amsterdam Canals, and more. + Discover popular and lesser-known places in Amsterdam + Visit the places where Rembrandt used to hang out + Find out fascinating stories and legends about Dutch sailors + Discover a secret church in the Red Light District Each clue will lead you from one place to another, giving you precise directions, so you won’t need a map, a GPS or a guide. When you solve it and guess the answer, the secret story of that place is unlocked. After you buy the quest, you will receive an access code that you can use in the app for unlocking the game. It will take you 1-2 hours to complete, but there’s no time limit, you can finish it at your own pace.
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  • 1 hour 30 minutes to 2 hours
  • Free Cancellation
  • Taking safety measures
From
$7.87
Price varies by group size
From
$7.87
Price varies by group size
Taking safety measures

Amsterdam City Center & History Guided Walking Tour - Semi-Private 8ppl Max

Amsterdam City Center & History Guided Walking Tour - Semi-Private 8ppl Max

star-5
Immerse yourself in the history of Amsterdam during this walking tour of the city center. Spend time in the company of an engaging guide and small group of just eight people or fewer as you see famous landmarks including the Red Light District, the Flower Market, Dam Square, and walk around the city's famous canals which have been designated a World Heritage Site by UNESCO.
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  • 2 hours 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$88.74
Price varies by group size
From
$88.74
Price varies by group size
Taking safety measures

1,5 hours Amsterdam Rickshaw Tour

1,5 hours Amsterdam Rickshaw Tour

star-4.5
Ideal for first-time visitors, this private 1-hour rickshaw tour showcases more of Amsterdam’s highlights in less time. With your driver-guide leading the way, you’ll travel along Amsterdam’s UNESCO-listed canals, explore the grandiose Museumplein, and admire the dynamic architecture of Concertgebouw. See, too, the picturesque Jordaan district, home to the Anne Frank House, and reflect on Amsterdam’s history at the National Holocaust Memorial. This private tour is limited to two travelers.
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  • 1 hour 30 minutes
  • Free Cancellation
From
$86.09
per group
From
$86.09
per group

Walking tour of 2 hours of the highlights of Amsterdam

Walking tour of 2 hours of the highlights of Amsterdam

star-4.5
Make the most of your limited time in Amsterdam and enjoy a personalized experience on a private walking tour of the city center. Orient yourself to the city as you are transported through its history. Your guide leads you past canal mansions and houseboats, and shows you hidden treasures like a scenic almshouse and the only spot in the city where you can see 17th century paintings for free.
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  • 2 hours
  • Free Cancellation
From
$184.46
per group
From
$184.46
per group

2 Hours Private Walking Tour of the Highlights of Amsterdam

2 Hours Private Walking Tour of the Highlights of Amsterdam

star-5
Enjoy an introduction to Amsterdam and a personalized experience for your small group on a private walking tour of the city center. Orient yourself to the city as you are transported through its history. Your guide leads you past Dutch Renaissance canal mansions, the Red Light District, the Jewish Quarter, or any sights on your itinerary. An excellent start to your visit; end your tour wanting to know more.
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  • 2 hours
  • Free Cancellation
From
$78.87
Price varies by group size
From
$78.87
Price varies by group size

Private Amsterdam Walking Tour

Private Amsterdam Walking Tour

star-5
Gain an intimate glimpse of Amsterdam on this small-group walking tour, led by an experienced guide. Discover city highlights and hidden gems such as the Museum Ons' Lieve Heer op Solder, Oude Kerk, as well as plenty of locally loved cafes and learn more about the city’s history and culture as you explore its picturesque streets on foot.
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From
$113.14
Price varies by group size
From
$113.14
Price varies by group size
Taking safety measures

Private Amsterdam Photography Tour with a Professional Photographer

Private Amsterdam Photography Tour with a Professional Photographer

star-5
Come home with enchanting photos of Amsterdam, and enjoy taking photos using professional techniques. You’ll spend the day visiting the major sights of the iconic neighborhoods of Amsterdam. An experienced photographer and private tour guide will give you insight into their history while teaching you to capture the perfect shots. Take a 3 hour or 6 hour tour, and choose between daytime and evening options, based on your needs.
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  • 3 hours
  • Free Cancellation
From
$182.00
Price varies by group size
From
$182.00
Price varies by group size

Lonely Planet Experiences: A'dam Highlights, Hotspots & Hidden Gems

Lonely Planet Experiences: A'dam Highlights, Hotspots & Hidden Gems

star-5
Combine several important Amsterdam landmarks—Saint Nicholas Church, the Red Light District, and Rembrandt's House—on this half-day private tour. Booking a private tour means you'll have plenty of time for discussion and questions, and your guide will tailor their commentary to your group's interests. As well as local highlights, stop by several hidden gems that most tourists never find on their own.
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  • 2 hours
  • Free Cancellation
  • Taking safety measures
From
$24.27
Price varies by group size
From
$24.27
Price varies by group size
Taking safety measures

Skip-the-line Rijksmuseum & Amsterdam City Center Guided Tour - Private Tour

Skip-the-line Rijksmuseum & Amsterdam City Center Guided Tour - Private Tour

star-5
Combine a private walking tour of Amsterdam with skip-the-line access to the popular Rijksmuseum on this half-day tour. Breeze past the crowds at the often crowded Rijksmuseum for a guided tour with your dedicated guide, then stroll through the city to learn about what it was like during the 18th and 19th centuries. This private tour ensures personalized attention for you and your party.
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  • 5 hours to 5 hours 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$217.36
Price varies by group size
From
$217.36
Price varies by group size
Taking safety measures

Frequently Asked Questions

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What's the best way to experience New Market Square (Nieuwmarkt)?